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Real-Time Bidding to Take Ever-Bigger Slice of Display Pie

Real-time bidding (RTB) will account for 13% of all US display advertising spending this year, more than triple its share in 2010, according to a new eMarketer report, “Real-Time Bidding: Ad Spending Forecast and Future Growth Factors.” Over the next few years, RTB will continue to gain momentum and share of ad dollars—accounting for a quarter of the display market in 2015—as more media buyers and publishers benefit from its efficiencies.
Prediction pronounced on: 15-11-2012
Prediction ends on: 31-12-2016
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