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Travel Sector Ups Digital Ad Investment at a Steady Clip

More dollars go to direct response but branding hasn’t been forgotten The US travel industry’s advertising spending in paid digital media will hit $3.35 billion in 2013 and will rise to $4.96 billion by 2017, for a five-year compound annual growth rate (CAGR) of 11.0%, according to a new eMarketer report, “The US Travel Industry 2013: Digital Ad Spending Forecast and Key Trends.” While growth has slowed from a post-recession high of 30.4% in 2011, travel’s share of digital spending relative to other industries will remain stable during the forecast period.
Prediction pronounced on: 08-08-2013
Prediction ends on: 01-12-2017
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